What is the new gadget that you can download books and magazines and other reading materials onto Called?

Some sort of portable device for travellers, and how much does it cost and where to buy?

Kindle from Amazon http://www.amazon.com/s/ref=nb_ss_gw/104-5903389-7671110?url=search-alias%3Daps&field-keywords=kindle&x=20&y=19

Qiphones.com